For Copywriters: Your Invitation to ‘The Magic of Wordcraft’

Today, I want to share something I’ve been carrying around like a stone in my pocket for years, that I’ve polished over and over and over again into smooth perfection.

During my 7 years and counting as a copywriter, I’ve been through many courses, mentorships, and books on the subject. All of which, offensively and impressively, neglect to teach the craft of writing—an obviously core component of copywriting.

Yes, while buyer psychology, persuasion principles, and marketing formulas are key elements to understand—baseline knowledge you won’t get very far without...

Knowing how to smoothly deploy those principles and formulas with intention, clarity, and ‘oomph’ is as important as understanding the forces you’re wielding. 

So, if you’ve ever felt like your writing lacks that magical spark—that elusive quality that enchants, enthralls, and excites your readers—know that you’re not alone. I’ve been there too, struggling with advice that tells you how to sell but not how to write.

Enter The Magic of Wordcraft: How to Craft Writing that Slaps.

On your journey to mastering wordcraft, you’ll discover how to choose the right words, building perfect phrases that flow together like stars in a constellation…

Then polish your writing ‘till your words sparkle with clarity and immersive imagery.

This course has been simmering in my cauldron for years—a concoction of magical elements designed to unleash your inner Wizard (or Witch) of Wordcraft. 

Together, we’ll transform your writing from:

“Our AI-powered plug’n’play inbox tool makes your work life easier…” 

Into…

“Picture a warm, sunny Friday afternoon: For the first time in months, your inbox isn’t giving you any anxiety or dread…”

(Do you see the difference? Same message, but one makes you feel something.)

So—we’ll refine your writing skills until they’re shimmering and sharp…

Resulting in writing so vivid, so undeniably yours that your readers are left spellbound—not just nodding along, but feeling something stir inside them…

Where your writing doesn’t just serve a purpose, but elevates the reader. 

Plus, you’ll finish The Magic of Wordcraft with a tangible creation: 

Polished-to-perfection website copy, sparkling with your unique voice, reviewed by myself and your peers, singing the praises of your services to potential clients.

Now, in keeping with my Whimsie philosophy, I’m not going to bombard you with sales messages for The Magic of Wordcraft—so I will extend only this one invitation:

If you’re at all curious and would like to see what’s inside The Magic of Wordcraft, you can find all the juicy, glorious details right here, right now.

And if you have any questions, hit ‘reply’ and lemme know.

Whether by email, a raven, or a smoke signal, I’d love to share more about how The Magic of Wordcraft can help you craft writing that, as the kids say these days, slaps.

With love from the forest,

~ Alexander

(AKA: Wiz, WOW, and The Wizard of Wordcraft)