Turning the Page

In September 2015, I felt lost and directionless, as if floating in the abyss.

After a pleasant and fun couple of years slinging lattes at Starbucks, living in the gym, hanging with friends, and drinking a lot of jägerbombs and wine, I was done—ready for more, ready to make another attempt at creating my own source of income.

More than anything else, I craved freedom of time, location, and finances—and I was willing to risk anything and everything to get what I wanted.

Knowing my only monetizable at the time skill was personal training, I returned to my once-tried-failed-then-set-aside idea of building an online fitness coaching business. However, I had no more clarity or direction that that. Thankfully, the universe sent me the support I needed in the form of a fitness business mastermind.

When the opportunity to join said mastermind appeared, I had one of those feelings where I knew I had to take part—even if the monthly fee spoke for half of my income.

In the following two years as a member, the ideas sparked, knowledge gained, and connections made helped me gain the freedom I’d been looking for, and then some.

Fast forward to September 2024…

I’ve been feeling lost and directionless, as if floating in the abyss.

After 6 years of copywriting being my primary means of income—which has enabled me to live freely and easily, buy the spunky blue car that I wanted as a teenager, travel to over a dozen countries while spending time living in a handful, compete in local and international chess tournaments, and indulge in my newfound love of drum’n’bass—I once again feel done, ready for more, ready for a new challenge.

The key differences this time around are two-fold:

#1. I don’t have a clear idea of what I want this next new challenge to be, save for a few non-negotiable parameters I’ve sussed out. However, in place of that clarity, I have eight years of honed skills and lived experience to lean on and leverage.

#2. I don’t have the same bundle of youthful enthusiasm at my disposal. After drifting in and out of burnout for longer than I care to admit, my energy reserves aren’t what they were before. However, with the experience I’ve accrued, I have a much better idea of how to identify and prioritize the key actions that’ll make a difference.

In another moment of serendipity, one week ago the support I didn’t know I needed on this quest emerged from the ether in a similar way as before—this time via an email that I left unread for a few days and nearly deleted without scanning.

Thankfully, I did read… Then rap-tap-typed a response, watched a video, and decided to join a mentorship where the underlying theme is recovering and rebuilding from burnout—led by one of the copywriters I respect most, Lukas Resheske.

This isn’t a copywriting mentorship for copywriters, but for drifting-in-the-abyss folks like me who know some things, have built some stuff, and don’t know what’s next.

Fittingly, Lukas is calling the mentorship Turn The Page, which is exactly what I’ve been trying to figure out how to do—and I’m sharing this with you for two reasons:

First, because the ideas sparked, knowledge gained, and connections made in Turn the Page will surely influence what appears in these Whimsies moving forward.

Second, I want to extend an invitation to join me, if you’ve been feeling similar as I.

I get no kickback if you join. Nor will I pressure you to do so. My invite comes from knowing well the comfort and value of a familiar face during periods of growth.

If you’d like to learn more about Turn The Page, you can do so here.

Fall is widely looked upon as a time of change, transition, and growth. I haven’t stepped into this energy for many years, and I’m excited to be doing so once again.

Regardless of whether or not Turn The Page makes sense for you, if you’re also embracing change and growth in some way this fall, know that you’re not alone.

I will be here, with you. And I’d love to know what you’re up to.

With love from the forest,

~ Alexander Mullan